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About Branding by Becky

Dorset-based Photographer, helping brands, smalls businesses and entrepreneurs authentically connect with their ideal clients.

brandingbybecky

📸 Brand & Commercial photography for businesses that aren’t boring
📍 Dorset, Hampshire & Salisbury
👇🏼 Brand mini sessions 👇🏼

Connection is what makes conversion easier Most p

You probably have more content than you think….

You probably have more content than you think....

Before you decide you need another photo session (you know where I am for an update though!), it is worth taking a proper look at your existing gallery.

Most people default to the same small group of images. Usually the most polished ones, the ones that feel safest to share. That often means headshots are used repeatedly while everything else is overlooked.

The problem with that is that it limits your content.

The images that show you working, the small details, the less posed moments, those are the ones that add depth. The Behind the Scenes - even if it doesn't feel as polished, your clients will LOVE. They help your audience understand what you do in a more realistic way.

If your content is starting to feel repetitive, it is often not because you have run out of images. It is because you have not explored the full range of what you already have.

One of the quickest ways to make your brand feel s

Do you feel like your content is not leading to e

Do you feel like your content is not leading to enquiries? Don't worry, you're not alone!

It is easy to assume your content is not working because you are not posting enough. Or because you are not keeping up with trends, doing enough video, or showing up in all the right places.

Sometimes that is true. A lot of the time though, that is not the real issue.

Often, the problem is connection.

You might be posting consistently, sharing good advice, and using lovely images, but if it all feels a bit disconnected, people are not getting enough to make a decision. They might enjoy your content. They might even save it. But that does not automatically mean they trust your business enough to enquire.

Connection is the part that helps people go from casually looking to properly paying attention.

It is what makes someone think, this feels relevant, safe and of value to me. I can actually picture working with them.

That is a huge shift, and it matters far more than just being visible.

If your content feels busy but not very joined up, that might be the thing to look at first.

A lot of content struggles start with the same hab

A lot of content struggles start with the same habit. Opening your gallery and trying to find a photo that feels “right”, then attempting to build a caption around it.
That usually leads to content that feels a bit surface level.

A better way to approach it is to start with the message. What do you actually want your audience to understand from this post? Are you explaining your process, sharing something your clients struggle with, or helping people understand how you work?
Once that is clear, choosing the image becomes much easier.

A photo of you working supports a post about your process.
A more relaxed portrait helps build connection.
A detail shot can support something more practical or specific.
Or even any of these faded out with the text in front if you're struggling to post!

When you work this way, your content starts to feel more intentional and less like you are guessing each time. Even in those times you're posting reactionary content - this can help the you have a gallery of photos great to go... no scrabbling to find the right image...

One of the most common questions around brand shoo

Social media is only one part of it. Your photos

Social media is only one part of it.

Your photos can also support your website, enquiry process, freebies, email marketing, sales pages, LinkedIn, Facebook, blog posts, guest features, talks, workshops and digital products.

That is why I plan shoots around usefulness, not just aesthetics. I want you to have photos that slot into your business properly, not just sit on the feed looking pretty.

... and who doesn't want more use out of their business investments, I know I do! One shoot can mean months or meaningful use cases if planned well.

Here’s a question for you: What does your brand st

Did you know…

I also photograph Weddings?

Go on, take a gander! Wedding photography for couples who hate posing, love each other and love a damn good party!